The Resume

The resumes are more than words; they are effective, potent sales letters. In today's competitive job market, the resume has to be more than a chronological employment history; it has to sell. Some might question the importance of a resume in a market that is close to full employment, but the fact is when aiming for executive and management positions, the job seekers is butting heads with 100 more competitors. For those seeking entry level positions or a change in industry, the competition is just as fierce. The resume has to sell.

The resumes contain "value-added" benefits for the potential employer.

The resume carefully matches the requirements of the job with the qualifications of the individual.

Resumes outmoded

The traditional, chronological, fact-filled resume that has been a standard tool for the job-seeking middle manager and executives is no longer effective and seldom gets by the initial screening level. In its place is a resume, a cleverly written document that is structured to get screeners and obtain an interview for the applicant. The powerful resumes open the door.

The resume-based sales letter: Key letter rules

  1. Keep it short.
  2. Do not mention salary.
  3. Date your letter.
  4. Check for spelling errors or typos.
  5. Avoid the overuse of "I".
  6. Customize the letter for the company.

The resumes-Power ingredients

  1. Give specific accomplishments, not duties and responsibilities. In other words, stress value-added.
  2. Write in clear, concise terms. Use active words.
  3. Tailor the resume to the company.
  4. Use a summary at the beginning of the resume.
  5. Limit the resume to two pages.
  6. Do not put in salary requirements or references.
  7. If you have space, insert extracurricular activities.

Clear concise terms with the proper verbiage is important.Active verbs should be used.Cut out pronouns(i.e.,I,we,they).Such terms are: accomplished approved computed acquired controlled created launched cut selected managed specified designed marketed minimized tested eliminated modified trained enhanced negotiated originated unified implemented presented upgraded initiated processed verified instituted visualized.

The FAB Worksheet:( Features/Accomplishments and Benefits)

Factual Characteristic,attribute,or skill.(FACT)
Resultantsatiffier. Value to employer.(BOTTOM LINE AND PERSONAL)
Supportive statement based on past performance.(PROOF)

Everything is quantifiable. The FAB Worksheet can work for every occupation and every job applicant. If you are stumped as to where you should begin a resume, simply starting filling in the FAB Worksheet. Go through each position(Facts/Features),remember the programs you developed or the ideas contributed(Benefits)and then list the results(Accomplishments/Proof).Do this for each position, and it will not be long before you have the ingredients for a powerful resume.

A summary of the resume techniques

  • Never give your age.
  • Never give degree dates.
  • Do not be negative.
  • Use chronological resumes.
  • Not typographical errors.
  • Summary or summary of experience a must.
  • Never say you are fired.
  • Do not go over two pages.
  • Be specific in your resume.
  • Target the resume.
  • Be qualified, not overqualified.
  • Last job first.
  • Focus on accomplishments.
  • Requirements versus qualifications.
  • Objective.
  • Resume is a sales letter.
  • Do not exaggerate.
  • Write slowly and edit.
  • Use active words.
  • Never give a reason.
  • Do not understate your accomplishments in the summary.
  • Watch for key words in advertisements.
  • Resumes concentrate on (1)features,(2)benefits, and (3)accomplishments.